A Battle of Soles

Last Friday 8 April, Christian Laboutin sued YSL for putting red soles on its shoes. The red soles have been a Laboutin signature since 1992. Fashion legend has it that the designer painted a pair of his own shoes with red nail polish because he thought it gave the shoes an extra pop - soon it became his signature.

According to Reuters, "The defendants' [YSL's] use of red footwear outsoles that are virtually identical to the plaintiffs' Red Sole Mark is likely to cause and is causing confusion, mistake and deception among the relevant purchasing public." Laboutin seems to have asked politely last January 2011 for the company to refrain from using his trademark (in the US since 2008) colour on women's shoes. The company is asking the court for $1 million in damages and for YSL to stop production of red-soled shoes.

Well, you see, as much as fashion is an art it is most definitely business.

The YSL pumps

Laboutins {net-a-porter.com]


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